You’ve written a book—now it’s time to get it into readers’ hands. In this opening phase, you’ll learn how to shift from writer to marketer, define your author mission, and lay the groundwork for a marketing plan that actually fits you. With clear goals and a strong sense of purpose, you’ll be ready to launch your book with confidence (and without the overwhelm).

Your website is your online home—and one of the most powerful tools in your author marketing toolbox. In this module, you’ll learn how to create a professional site that reflects your brand, connects with readers, and supports your goals. Whether you're focused on school visits, book sales, or growing a fanbase, you’ll discover how to design your site with purpose—and even add a shop to start earning more from every sale.

Marketing isn’t just about selling—it’s about building relationships. In this module, you’ll learn how to show up with purpose on social media and connect directly with your readers through email. These are the two most powerful (and free!) tools to grow your audience and stay top of mind—before, during, and long after your book launch.

Get ready to celebrate your book’s big debut! In this module, you’ll learn how to plan a high-impact launch, build a supportive launch team, and create preorder buzz that drives real sales. Whether you’re planning a party, a signing, or an online campaign—this lesson gives you the tools to do it right.

Ready to keep your sales going after launch day? This module dives into powerful, sustainable ways to grow your book’s reach—starting with school visits and expanding into advanced strategies like review outreach, Kickstarter campaigns, and ads. Whether you're planning in-person events or online promotions, you'll learn how to connect with your audience, sell more books, and create long-term momentum. Let's dive in!

Looking for a deeper edge in your marketing strategy? This bonus section is packed with expert-led trainings and extra tools to take your outreach even further. From building a press kit to crafting a teacher guide—and even what to do if your book needs a relaunch—these lessons are here to support you no matter where you are in your publishing journey.

Congratulations on completing the course! Whether you've already launched your book or are gearing up for the big day, you now have the full roadmap to market your story with confidence and clarity. You’ve built your platform, prepped your audience, crafted a powerful launch plan, and stocked your toolkit with strategies that will serve you for years to come.

Remember: book marketing doesn’t end at launch—it’s a long game, and you’ve got everything you need to keep momentum going.

✨ Be proud of how far you've come—and don’t forget to revisit these lessons anytime you need a refresher or an extra boost.